Dayna Safferstein
UX DESIGNER
ABOUT ME
Dayna Safferstein is a user experience expert with 12+ years in design, including 8 years focused on UX. She has applied her intuitive design sensibilities across telecom, finance, and numerous startups. After designing B2C responsive buyflows at Spectrum, she joined Charles Schwab's DAFgiving360 team in 2021, where she focuses on increasing charitable giving through the world's second-largest donor-advised fund. At DAFgiving360, she designs B2C experiences for web and native platforms and leads design for internal grant processing tools.
With a background in graphic design and illustration, Dayna specializes in brand and textile design and has illustrated four published books. She lives in Brooklyn with her no-eyed English bulldog.
CASE STUDIES
Charles Schwab - DAFGiving360
Modernize the native app granting experience
CHALLENGE
Despite growing native app adoption, the DAFgiving360 mobile granting flow remained unchanged since 2018. The outdated interface lacked recent web improvements and mobile optimization, creating a subpar user experience.
SOLUTION
Comprehensive redesign of the mobile granting workflow incorporating mobile-first design principles and current UX best practices to enable seamless on-the-go grant management.
IMPACT
Pending evaluation - release targeted for February 2026
Modernize the native app granting experience
CHALLENGE
Despite growing native app adoption, the DAFgiving360 mobile granting flow remained unchanged since 2018. The outdated interface lacked recent web improvements and mobile optimization, creating a subpar user experience.
SOLUTION
Comprehensive redesign of the mobile granting workflow incorporating mobile-first design principles and current UX best practices to enable seamless on-the-go grant management.
IMPACT
Pending evaluation - release targeted for February 2026