https://www.daynasafferstein.com/projects/eat-it-up daily 0.75 2025-10-19 https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857530-TGR4RWITUSV85RJ0771I/radishes+color.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857536-9160XO7FD46KCBXA5H58/Eat+it+Up_+Mockup.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857540-ZPUIGFOQCSUU76QVBSND/new+pantry+color+flat.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857543-R5QSVSOC5MJQJ9PX3XVM/radishes+color.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857547-8BGVMKTSMSONQFWIKXDM/36.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857550-3Q01397OEFCAV968TYUA/5b.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857553-A2YU2P5UX4SWYKJY82TC/6+color.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857556-E1J3H52RRJFLRCRDK5QU/new+produce+color+flat.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857559-UPFWR34KVN67MITEFO13/herbs+%26+flowers+color+copy.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857536-9160XO7FD46KCBXA5H58/Eat+it+Up_+Mockup.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857540-ZPUIGFOQCSUU76QVBSND/new+pantry+color+flat.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857543-R5QSVSOC5MJQJ9PX3XVM/radishes+color.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857547-8BGVMKTSMSONQFWIKXDM/36.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857550-3Q01397OEFCAV968TYUA/5b.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857553-A2YU2P5UX4SWYKJY82TC/6+color.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857556-E1J3H52RRJFLRCRDK5QU/new+produce+color+flat.jpg Eat it Up! https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698857559-UPFWR34KVN67MITEFO13/herbs+%26+flowers+color+copy.jpg Eat it Up! https://www.daynasafferstein.com/projects/north-wynkoop daily 0.75 2025-10-19 https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698864632-4ZCXX5SY1EWG2JIAFD0C/Squarespace%2BNorth%2BWynkoop-10.jpg North Wynkoop https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698864640-MNKWDD8BXZHGT500ZFLW/North+Wynkoop+Mobile+Tiny.png North Wynkoop https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698864646-HPC75Y5ZUTXAV641HCUZ/Squarespace+North+Wynkoop-01.png North Wynkoop 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https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698864729-OVX22VCX6I979YZCV95M/Squarespace%2BNorth%2BWynkoop-09.jpg North Wynkoop https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698864736-5N66JTWB5FKW28BCHJT7/Squarespace+North+Wynkoop-08.png North Wynkoop https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698864743-861UNZ056Z0KF065FT62/Squarespace+North+Wynkoop-07.png North Wynkoop https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698864749-2X3FJIRZ0QESGB7NVGQX/Squarespace+North+Wynkoop-06.png North Wynkoop https://www.daynasafferstein.com/projects/knotty-tie-rebrand daily 0.75 2021-01-03 https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871245-GICKSHVDMZ982R3B24MC/Web-04.jpg Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871255-MVNX4FERTTI9XWSWIU59/Welcome+Email+Desktop+small.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871319-0Z4QLDF556CE9RYTRYT8/Case%2BStudy%2BBanners-08.jpg Knotty Tie Rebrand - Our Goal Reduce customer confusion about our design process https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871328-SE25CQ0LRO1MYWASSWZR/MoodBoard_Accessability-04.jpg Knotty Tie Rebrand - How will we know if we’ve met our goal? Decrease in confused email & phone inquiries with no reduction in sales https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871334-V1F2V3S392BEIM6Y3G3N/Web-03.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871340-L8E6X0QC05WUS16XORK2/Hero+Explorations-02.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871347-PAH2DTYEBRU3YG8Y1ETS/Explorations-01.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871353-XMQMELHIJRMKBX5O226Z/Web-05.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871358-SZK5R7BCAH7R1HRV0R2A/Web-04.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871481-EHJQJIZMNMLS7T6VTFP2/Screen+Shot+2019-05-03+at+12.05.10+PM.png Knotty Tie Rebrand - FAQs & CTAs We used User Interviews to determine the most Frequently Asked Questions at each stage of the process. We used Google Analytics to determine where most users were clicking in each email, and tailored the Calls to Action based on our findings. https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871488-V8MF2UILRUB90BSEBS9A/Welcome+email+mobile.png Knotty Tie Rebrand - Responsive UI We determined using Google Analytics that most users were viewing our emails on mobile. We did extensive testing on each email to ensure that it looked good on both mobile & desktop. https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871494-XTZFVV9PY9R5QUDHVTU8/Before+Email-01.png Knotty Tie Rebrand Before Redesign https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871512-YJB9P84BFT0STUSK7MNZ/Welcome+Email.png Knotty Tie Rebrand After Redesign https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871519-PTTQ0T15KC5TRMDBDBU8/Dogs+Desktop+small.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871525-0KDSN0WDCHGWE1S22TWM/Dogs+Mobile.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871532-D9U4ZCPQ2KH8JPS3MZ6C/Dogs+Email.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871538-QDE52HI45LMSKF0YY87S/Submission+Recieved+Desktop+small.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871543-YSMWBT280S9OV9X0WS4F/Submission+Received+Mobile.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871550-WXS3I518OZIL70KTKR5N/Submission+Received+Email.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871557-LPE6U1RR3WE5RXDJFIG9/110118_ConfigIND_Email3_Final.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871562-ICP6Y5UAE5QZJ583KAPP/Screen+Shot+2019-05-03+at+2.09.51+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871568-GOG5OE7OWVET5LWB5YR8/Screen%2BShot%2B2019-05-03%2Bat%2B2.09.44%2BPM.jpg Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871574-WONSI0K1HUTPZ48GGKRI/Screen+Shot+2019-05-03+at+2.09.27+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871581-M09AN7XQVIW65P6TL9IY/Screen+Shot+2019-05-03+at+2.09.35+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871587-5ES2YG2M5Q58AFPJGV6L/102218_OrderConfirmation_Final_1.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871593-6K5GVOWNATKE61ABFIQW/111218_ORG_ProductPage_Final.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871600-NC3BU5BBO4G5A2BCAE46/103118_ConfigIND_Email_Final.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871606-1IIMSW31FC58PASY2VSV/110118_ConfigIND_Email2_Final.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871614-17LEWNQG0E0O1IHIR14R/110118_ConfigIND_Email4.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871620-PPY87BJ48LH1IVDJ24O1/110118_ConfigIND_Email5.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871625-WLFWWURSVZW2E4W9HNQ0/MoodBoard_Accessability.jpg Knotty Tie Rebrand - ~50 Emails redesigned in 6 months https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871630-NZF4IP3ZO12NOJE9NEST/MoodBoard_Accessability-1.jpg Knotty Tie Rebrand - 50% less customer inquiries while maintaining sales https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871255-MVNX4FERTTI9XWSWIU59/Welcome+Email+Desktop+small.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871267-CGCM9IEJYKGS8W49ZND8/AILogo.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871274-KKQZELFDUSV858C1DWQN/shopify.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871281-JI57DMAO99P1JNHFQZSS/39459.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871319-0Z4QLDF556CE9RYTRYT8/Case%2BStudy%2BBanners-08.jpg Knotty Tie Rebrand - Our Goal Reduce customer confusion about our design process https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871328-SE25CQ0LRO1MYWASSWZR/MoodBoard_Accessability-04.jpg Knotty Tie Rebrand - How will we know if we’ve met our goal? Decrease in confused email & phone inquiries with no reduction in sales https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871334-V1F2V3S392BEIM6Y3G3N/Web-03.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871340-L8E6X0QC05WUS16XORK2/Hero+Explorations-02.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871347-PAH2DTYEBRU3YG8Y1ETS/Explorations-01.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871353-XMQMELHIJRMKBX5O226Z/Web-05.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871358-SZK5R7BCAH7R1HRV0R2A/Web-04.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871380-H5BDOMI6192HES6JPUW7/Screen+Shot+2019-05-03+at+12.04.48+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871372-YXUDBNAU7T8MRZQXNIFK/Screen+Shot+2019-05-03+at+12.04.55+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871387-NDMTC9SVQJ7L0810U2XS/Screen+Shot+2019-05-03+at+12.04.40+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871407-JA6RV71IHRING4U3Y2UF/Thank+you+Insert.jpg Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871414-2WA0AEHUWKGKHZV1C2MV/Web-01.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871421-EOFFZ3Q2ZPGHZPFAZ5R8/Thank+you+insert+back+small.jpg Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871461-W1J6Q4TK9EZ6HRJQNMSK/Screen+Shot+2019-05-03+at+12.05.20+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871439-BWC0CXCRDOCEVJQQDWUY/Screen+Shot+2019-05-03+at+12.05.25+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871469-PID9PTCF13SZWNDVKJAZ/Screen+Shot+2019-05-03+at+12.05.34+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871481-EHJQJIZMNMLS7T6VTFP2/Screen+Shot+2019-05-03+at+12.05.10+PM.png Knotty Tie Rebrand - FAQs & CTAs We used User Interviews to determine the most Frequently Asked Questions at each stage of the process. We used Google Analytics to determine where most users were clicking in each email, and tailored the Calls to Action based on our findings. https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871488-V8MF2UILRUB90BSEBS9A/Welcome+email+mobile.png Knotty Tie Rebrand - Responsive UI We determined using Google Analytics that most users were viewing our emails on mobile. We did extensive testing on each email to ensure that it looked good on both mobile & desktop. https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871494-XTZFVV9PY9R5QUDHVTU8/Before+Email-01.png Knotty Tie Rebrand Before Redesign https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871512-YJB9P84BFT0STUSK7MNZ/Welcome+Email.png Knotty Tie Rebrand After Redesign https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871519-PTTQ0T15KC5TRMDBDBU8/Dogs+Desktop+small.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871525-0KDSN0WDCHGWE1S22TWM/Dogs+Mobile.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871532-D9U4ZCPQ2KH8JPS3MZ6C/Dogs+Email.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871538-QDE52HI45LMSKF0YY87S/Submission+Recieved+Desktop+small.png Knotty Tie 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https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871581-M09AN7XQVIW65P6TL9IY/Screen+Shot+2019-05-03+at+2.09.35+PM.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871587-5ES2YG2M5Q58AFPJGV6L/102218_OrderConfirmation_Final_1.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871593-6K5GVOWNATKE61ABFIQW/111218_ORG_ProductPage_Final.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871600-NC3BU5BBO4G5A2BCAE46/103118_ConfigIND_Email_Final.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871606-1IIMSW31FC58PASY2VSV/110118_ConfigIND_Email2_Final.png Knotty Tie Rebrand https://images.squarespace-cdn.com/content/v1/5ff20dd0f74ccf4a90e548e7/1609698871614-17LEWNQG0E0O1IHIR14R/110118_ConfigIND_Email4.png Knotty Tie Rebrand 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